Bruce Frankel

Author of the new book "What Should I Do with the Rest of My Life? True Stories of Finding Success, Passion, and New Meaning in the Second Half of Life."

Peter Drucker’s Transformative Wisdom in Bruce Rosenstein’s “Living in More Than One World”

December 29, 2010

The blizzard that belted and bleached the Northeast the day after Christmas, stranded me in a house by a frozen pond in Massachusetts— and gave me the chance to read Bruce Rosenstein’s “Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life.”

The book, published in 2009, four years after Drucker’s death, at 95, is a synthesizing primer on the wisdom of the man considered the father of modern management and how his insights can be applied to the management of our individual lives. It’s valuable reading before preparing one’s New Year’s resolutions, or resolutions vowed any time of year.


Rosenstein, who teaches at Catholic University and worked for 21 years as a librarian and researcher embedded in the news section at USA Today (where, full disclosure, we were colleagues in the 1990s) is proud to have reduced Drucker’s vast cannon to “the self-help book that Drucker never wrote.”

Why shouldn’t he be?

Rosenstein, whose many interviews and articles about Drucker appeared in USA Today’s Money section, is an affectionate admirer, and he offers a handy, interactive guidebook to creating a multi-dimensional life.


“The—I wouldn’t say happy people but satisfied, contented people I knew were more people that lived in more than one world,” Drucker told Rosenstein in their final interview on April 11, 2005. “Those single-minded people— you meet them most in politics— in the end are very unhappy people.”

” title=“Interviewed by Bruce Rosenstein”>Peter Drucker

Rosenstein distills Drucker’s thought into a simple but profound roadmap for improving our lives and work. Rendered to its essence, Drucker’s advice: live a multi-faceted life.

“This seemingly simple idea has myriad implications,” Rosenstein writes. “For example, if you have a setback in one area it won’t destroy you. But the idea does deeper… You consider life not as a series of compartments, but as an ongoing series of activities, achievements, and commitments that give you a sense of meaning and fulfillment.”

Interestingly, it is precisely that kind of diversification of learning and activity that neuroscientists now believe is the hallmark of cognitive reserve that helps our brains withstand the insults of such neurological disease as Alzheimer’s. 

Drucker himself was an exemplar of the multi-dimensional man.

In the business world, the Vienna-born Drucker was revered for his management theory, his penetrating studies of organizations like General Motors, and his predictions of the growth of the Japanese economy.

He was also a beloved teacher, a recognized expert on Japanese art, an inexhaustibly generous pro-bono advisor to non-profit organizations, and an ever-ready mentor to former students. He was a regular swimmer and, until his knees gave out, an avid mountain hiker. He wrote 40 books, the majority of them after the age of 65.

In the age of the “knowledge worker”—a term Drucker coined in the late 1950s when he predicted the shift away from manual and skilled labor to portable work dependent what we know—he believed we would be best served by creating and living a “total life.”

Visionary that he was, Drucker predicted that living a “total life” would be critical to cushioning our careers and identities against the evaporation of the organizations that employ us. He viewed teaching, volunteering to the benefit of others, and continual learning as essential components in that diversification. He also advocated preparing early for a new career in the second half of life. To do so, he urged people to develop parallel careers while still engaged in their first by leveraging their experience and knowledge in novel ways.

With obvious affection and admiration for Drucker, Rosenstein’s book coaches the reader in preparing a “Total Life List” as a practical way of creating a life with many dimensions and acquiring the ingredients for a long life of true fulfillment. 

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Holiday Book Give-away Contest!

December 15, 2010

Holiday Book Give-Away Contest! I’m giving away two copies of What Should I Do With The Rest Of My Life? True Stories of Finding Success, Passion and New Meaning in the Second Half of Life.

The book’s twelve intimate, inspiring stories of second-half success celebrate people who refused to let illness, stereotypes, and assumptions about aging stop them from realizing their dreams of becoming, among other things, an artist, athlete, activist, inventor, entrepreneur, dancer, teacher, filmmaker, psychologist, writer— even the nation’s oldest park ranger.

Here’s some of what’s been said about What Should I Do With The Rest Of My Life?:

“Bruce Frankel’s book is an illuminating essay on possibility. I hope it is widely read so that its necessity becomes obsolete, as the number of people who take on the second half of life with the same vigor as his inspiring subjects multiples exponentially.”
— Harvard social psychologist Ellen Langer, author of Mindfulness and Becoming an Artist

“Journalist Bruce Frankel’s “What Should I Do With the Rest of My Life?’’ ebulliently argues that joy doesn’t have an expiration date…. Even better, this wise and inspiring book hands down an important message: Happiness is abundant at any age, and only you can limit your options.”
— Caroline Leavitt, The Boston Globe

“Bruce Frankel’s upbeat, inspiring, timely book shows how taking a risk and fighting to find a passionate career — at any age — can reinvigorate your life…”
— Susan Shapiro, author of Speed Shrinking and Only As Good as Your Word

“In this book of intimate narratives, Bruce Frankel introduces a host of unforgettable people who have bravely embraced a new sense of possibility late in life, with almost unimaginable success, passion and purpose. The book captures the singular lives of everyday, yet extraordinary “late bloomers” who have bravely embraced new callings, discovered unforeseen pleasures, and overthrown the usual expectations of age.”
— Dorri Olds’s Top Ten Non-Fiction List, Resident Magazine

To win a copy of What Should I Do With The Rest Of My Life? follow these simple steps:

1. Go to the Contact page at  and Email me directly: Bruce Frankel
2. In the subject line write Give-Away
3. Submit email by Dec. 23, 2010, midnight, Eastern Standard Time

After the contest close, I will number the submissions in order of receipt and pick a winner using a random number generator. I will notify the winner by return email and send a signed copy of the book to the address you provide. Have fun, good luck, and Happy Holidays!

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What Would John Lennon Be Singing At Seventy?

December 9, 2010

The day after the 30th anniversary of John Lennon’s murder, I find myself stuck in thought of time passed and what might have been. What music would the former Beatle be singing and exploring at seventy?


I was a young reporter three decades ago, and the day after Mark David Chapman shot Lennon, triggering a wave of grief around the world, I was assigned to fill my notebook with the words and images of the fans who gathered in the cold rain outside his apartment building in New York to pay tribute. I have never forgotten the sadness of the wet faces, lit by candles, as they quietly sang “Imagine.”

I called Lennon an “icon of an era” in the article I wrote. The phrase seemed apt enough then.

It now strikes me as trite and beside the point, considering how Lennon and the Beatle’s songs have transcended time, enthralled and touched succeeding generations. In remembrance, here’s “Working Class Hero” from his first post-Beatles solo album, John Lennon/Plastic Ono Band, followed a clip from the 30th anniversary vigil.

30th Anniversary Vigil:


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